Momentum Performance Brand Strategy Concepts

The brand identity process is a proven and disciplined method for creating and implementing an identity. It is a rigorous process demanding a combination of investigation, strategic thinking, design excellence, and project management skills. It requires an extraordinary amount of patience, an obsession for getting it right, and an ability to synthesize vast amounts of information.

Regardless of the nature of the client and the complexity of the engagement, the process remains the same. What changes is the depth with which each phase is conducted, the length of time and the number of resources allocated, and the size of the team, on both the identity firm and client sides.

The process is defined by distinct phases with logical beginning and ending points, which facilitate decision-making at the appropriate intervals. Eliminating steps or reorganizing the process might present an appealing way to cut costs and time, but doing so can pose substantial risks and impede long-term benefits. The process, when done right, can produce remarkable results.

"Navigating through the political process - building trust - building relationships - it's everything."

Process is a competitive advantage.
1. It assures the client that a proven method is being used to achieve business results.
2. It accelerates understanding and acceptance of the investment of necessary time and resources.
3. Engenders trust and confidence in the identity firm.
4. Positions project management as smart, efficient, and cost-effective.
5. Builds credibility and strengthens identity solutions.
6. Sets expectations for the complexity of the process.

Tuesday the 14th

1:30 meeting

Friday, April 10

Photography
Site Content
Andy's Agreement
Aaron's Status Report
BnT Shirts
Status/Payment of Drag Chute
Status/Payment of Vinyl
Payment of Biz Cards
Hey You Flyers
Turbo Pamphlet
Momentum Media Galleries
Video Interview with Bobby
Finalize Layouts

Uploaded Templates / Kyle's Shot List / News Concepts

Templates that are uploaded:
1. MP_LogIn
2. MP_hompage
3. MP_company_updated
4. MP_ProductsHomePage
5. MP_SingleProductPage
6. MP_ShoppingCart
7. MP_news
8. MP_news_singlepost
9. MP_media
10.MP_contact

we need:
1. checkout page
2. 404 page



Kyle's Shot List:

Product Page, For each product:
1 feature shot for product page
1 button image for product page
1 thumbnail shot series for product page alternative views
1 thumbnail sized for shopping cart

News Page:
5 news bulletin images



News Concepts:
1. About the Momentum Car
2. Story about Ben and Bobby
3. Branding process of Momentum Performance
4. How we got started
5. A new Product
6. Efforts in China
7. How we blew up the car
8. Understanding research and development
9. Why we are different
10.

Momentum Inventory

Homepage-
1 Main Image
1 Intro copy w/ Header
4 Supporting Images w Headers

Footer-
1 Brand Statement
1 Link for each product
1 Contact Statement

Log In-
1 Privacy and Security Copy
1 "you are now logged in" page (top now says "log out")
1 "you are logged out" page
1 "i forgot my password" page
1 "your account has been created" image


Company-
1 Intro Video***
1 Intro Video Thumbnail
1 About Momentum Copy (3 Paragraphs)

Products Homepage-
1 Project Profile: Main Image
1 Project Profile: Name
1 Project Profile: Copy w/ Header (2 Paragraphs w/ sub-header)
6 Product Images w/ Headers

Individual Product Page***-
1 Main Image
1 Pricetag
1 Product Copy w/ Header
1 Features List in Bullets
1 Requirements List in Bullets
1 Feature Links: 3 product images w/ thumbnails
1 Feature Links: 1 test result image
1 Feature Links: 1 Dyno Chart Image
1 Feature Links: 1 audio recording of product

Shopping Cart Page***:
1 Thumbnail for each product. Dimensions:
1 Database for each product attribute (vehicle, details, color)
1 Pricetag

News page:
1 series of 5 blog posts w/ [slideshow pro images] and [blog post images] to match. (Header)
1 series of 5 events. (Header)

Media page:
1 series of 5 media items (gallery or video)
1 list of concepts to present, to begin content creation.

Contact:
1 Contact Statement

To Do: Tuesday April 7th

1. Continue to work on concept pages
1.5 Create a content inventory sheet/whiteboard chart. - Made a nice Process Book
2. Iron out all details with Andy's contract - Waiting for George to Call him.
2.5 Create a Momentum Tri-fold brochure for Ben & Bobby.
3. Submit BnT Shirts - Sent Artwork, Waiting on Lance w/ invoice.
4. Get an update on Chris Crawford's Project Car stuff - Called Stroud and Empire GFX..waiting on replies.
5. NSI Biz Cards are ready...Joe made a mistake, getting it fixed.
6. Set-up a shoot with Kyle-Set for Friday, need to build a lightbox, and organize shot list.
7. Consider Ben's and Anthony's paint projects
8. Re-Design the "Hey You" flyer and print w/ smartlevels.com- made an account, need to design the flyer.
9. Write a personal thank you to Fox and Hound, Mayfaire, and Security.
10. Pick up banner from Fox and Hound

Big Monday

Momentum All-together.
Meeting @ 1:30pm
Chris Crawford's stuff
Pinks: All Out
BnT shirt