Continued

... Take footage the whole time. Create a film scavenger hunt. Get Scott to help you execute.
Get Captain Dave connected by setting up a break-time pool tourney for all Mustangs.
Get a limo service to shuttle the day event, and take home for the night event.
After you create a final concept plan to present, present it to the team, then take it to the prospective vendors, then provide them with a schedule and package.
Take advantage of the free volkswagon. Maybe we could get some sort of fun things going. Maybe we could get an airbrush artist to set-up an art demo. That would be a good thing to do for Polanski's free car.
Air-Brush Show sponsored by xxx
Promote this event by using the "Tell your boys" approach.
The Speed Girls are going to really need to be involved with the sign up processes and engaging the people to participate in the different events.
Do frequent 5 Minute warnings.
Sequence the events in a way that controls the flow of traffic from outside events to inside events. 11am - 4pm
Think about the EXPERIENCE.
Do a 24 Hour promoting blast.
Move your desk? Set up Stations?
Get in touch with Tattoo Parlors too. Find out how they can participate.
Set up a pre-event meeting with the strategic alliance, and get as many business owners to participate. Present the concept, invite them to the meeting, brief everyone on their roles, and go over the flow of the event. Let get everyone on the same page. Invite the Speed Girls as well.
Make a list of your strategic alliance. Contact them, and create movement.
Create activity stations. Outside Spot one, Outside spot two, Parking Lot Strip, Dyno Crowd Area, Back strip, Inside the Speed lounge, inside the showroom for dyno TV. lolHonda playing on loop for attention and "wow" factor.
Get the popcorn machine, and volunteer to clean it up. (use a blower)
Communicate with the team what to wear.
What can Joe from Empire do?
Look into Enthusiast Apparel
Look into adding a Auto Detail shop as a sponsor
Be Sure to thank all the sponsors and business owners with a cool thank you card.

We Love Driving.