Create a concept

Concept:

1. A general idea derived or inferred from specific instances or occurrences.
2. Something formed in the mind; a thought or notion.
3. A scheme; a plan


Project:

Host a Dyno Day and Cruise-In from 11am - 4pm.
Promote for the Official Afterparty at Market St. 9pm-2am.


Details:

Since National Speed has opened on X,X 2008, there have been X events. These were the events:

1.
2.
3.
4.
5.

On March 7th, 2009, there will be an estimate of xxx people.

How to differentiate:

We need to stimulate our audience, leaving them with something to talk about.
Use the casino approach. aka the Port City Approach.
Everyone wear a National Speed T with an ID Tag.

The Experience:

People park where directed by speed girl.
Shuttle Run by Tekka Trucks? or a limo service hosted by two speed girls.
Sick Cars in the parking lot.
National Speed Tent
Hotdogs and Hamburgers all day long
People watching dyno runs all day.
107.5 The Bone. MC or DJ person to announce our event timeline.
Sound-off show sponsored by GoAuto Sound
RC Stunt Show and Drag Racing sponsored by Warehouse 9
Video Game Tournament sponsored by "Play"
Raffle and Prizes sponsored by Shooters Choice

...To be continued




Quick Ideas:
Business Card Draw
What cars are going to be in the shop?
Bad Parking Situation
Each Business should be a sponsor of a certain event sequence
Tekka Truck Shuttle Run
NCAA March Madness Bracket Registration sponsored by National Speed
Surf's Grill as a sponsor?
Dinner Deal at Surf's Grill? They have bad parking too.
Diagram from our Strategic Alliance.
Connect WOT Mustangs with Break Time. Get a deal made for pool tables. Talk to Chris Durham and Captain Dave Tilley.
Talk to Break Time
Can we set Greg & Zack up as photo shoot guys. Give the car owner a personal DVD of the vehicles.
Be sure the send the strategic alliance the details of the event and schedule of upcoming events.
Loop LOL Honda? is that gay?